Supermarket Loyalty Wars: The Pivot to Practical Luxury
Supermarket Loyalty Wars: The Pivot to Practical Luxury The competitive landscape of Australian grocery retail has undergone a massive paradigm shift. For years, Australia’s major supermarket giants, Coles and Woolworths, relied heavily on children’s toys, miniature plastic collectibles, and pop-culture gimmicks to drive customer loyalty and increase shopping basket sizes. However, changing consumer sentiments, rising